entrepreneurship and small business management pdf

Unit 1 Entrepreneurial pathways - Entrepreneurs recognize opportunities - Franchising - Finding opportunity in an existing business - The business plan : road map to success - Unit 1 Case study: FastSigns - Unit 2 Who are your customers? - Creating business from opportunity - Exploring your market - Unit 2 Case study: Nicole Miller Company - Unit 3 Integrated marketing - Developing the right marketing mix and plan - Pricing and credit strategies - Integrated marketing communications - Marketing globally - Smart selling and effective customer service - Unit 3 Case study: Ken Done Studios - Unit 4 Show me the money : finding, securing, and managing it - Understanding and managing start-up, fixed, and variable costs - Using financial statements to guide a business - Cash flow and taxes - Financing strategy : debt, equity, or both? - Unit 4 Case study: Bridgecreek Development - Unit 5 Operating a small business effectively - Addressing legal issues and managing risk - Operating for success - Location, facilities, and layout - Human resources and management - Unit 5 Case study: Mo's Chowder - Unit 6 Leadership, ethics, and exits - Leadership and ethical practices - Franchising, licensing, and harvesting : cashing in your brand - Unit 6 Case study: AvocentĪccess-restricted-item true Addeddate 14:07:31 Associated-names Glackin, Caroline, author Bookplateleaf 0006 Boxid IA40334414 Camera USB PTP Class Camera Collection_set printdisabled External-identifier Includes bibliographical references and index Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students

Entrepreneurship and small business management pdf